Roberto Rubio

Roberto is the founder and CEO of Fluid, an AI-powered payment platform for licensed iGaming and e-commerce operators — building the cashier as a branded, owned component instead of an outsourced one.

In 2023 he co-founded Frank & Partners with his partner Juana Frank — a boutique Marbella practice for the cross-border property, inheritance and corporate work that follows a move into Spain.

Two decades across technology, banking, startups and iGaming, with dual training in law and business. Earlier engineering and product roles at Schibsted and Barclays. He writes on payment strategy, cashier UX and operating in regulated markets. Between Norway and Spain.